All in Awareness


The cancel culture is a popular term used to describe the act of discrediting a popular person through the interweb. It is the epitome of cyber bullying, and often involves staging an exposé through various platforms such as social media, print media or through dedicated blogs. The end goal is to tarnish the image of such a person in the eyes of his or her audience.

Recently, a popular YouTube sensation was a victim of this cancel culture. It all went down when his best friend made a video on her YouTube channel exposing him. She talked about how he was a sexual predator. The video went viral after a few days, and garnered over 40 million videos. Other YouTubers, blogs and the twitter community jumped on the bandwagon further fueling the story. It blew out of proportion. Fake stories emerged left right and center of how he used to sexually molest other people. Sadly, he lost over 3 million subscribers in a few days, and quite a number of high level celebrities unfollowed him on his social media platforms. I’m certain that he also lost quite a number of sponsorship deals. His bread and butter was on the verge of extinction.

The sole reason for this anger was because this YouTube sensation promoted product from his best friend’s rival brand and felt betrayed. This anger made her that disparaging YouTube video. What she never expected was the impact in which it left. The hatred that was spread across the internet was above and beyond human comprehension. It was disgusting. Luckily he was able to salvage his career by revealing how this best friend had twisted the story in her favor. As of writing this article, he is gaining subscribers. But his reputation will not recover anytime soon. That title of being labelled as a 'sexual predator' will stick with him forever.

Let’s take a step back and discuss why does a person get cancelled.

What are the reasons behind the cancel culture?

· Jealousy- This I believe is a core reason. For instance one party gets offended that the other party is doing better maybe at business or career wise. So this party fabricates a story that tarnish the image of the other.

· Hatred- This is yet another reason why one party would want to ‘cancel’ another. For instance, you may feel resentment towards a person for actions they have been doing unto you over time. This harbored resentment may reach a critical limit whereby you decide enough is enough, and you expose that individual online.

· ‘Clout’ chasing- Clout is a terminology used to refer to a situation whereby one is seeking some sort of recognition by being allied to a famous person or situation. Clout chasing is very common, and there are people to take advantage of drama to propel their social standing. They get involved in drama or feuds that do not concern them.

· Jumping on the bandwagon- This is an act of doing something because others are doing it. Various people online suffer from this condition. As a result, a person’s reputation maybe dragged in the mud on various social media outlets by people who have no personal affiliation to them. Its a very disgusting habit.

What are the effects of the cancel culture?

· Tarnished reputation- This toxic cancel culture can make a person’s reputation suffer irreversible damage. A tarnished reputation can take a toll on various aspects of your life including your self-esteem.

· Emotional distress – This is as a result of people damaging your reputation, sending you all manner of insults and in some cases death threats. Your mental health would be affected, and quite a number of people would find themselves in situations whereby they get depressed, and in some cases it may escalate to suicide.

· Losing friends- This is a no-brainer effect since few people would want to be associated with someone who has a tarnished reputation.

· Financial repercussions- Unfortunately, a tarnished reputation may make one to lose his or her job since they can be perceived as a threat, or being affiliated to this person may be seen as damaging to a brand. In the long run, one may lose their source of livelihood thus facing financial constraints.

· Safety issues – Sadly, many of these ‘cancelled’ people cannot go out in public out of fear they maybe attacked, or worse off their families.

My closing remarks would be that if you have any issues with a person, doing it privately. You can as well find common ground through an intermediary, and solve your issues quietly. There is no sense of dragging someone in public, and ruin their lives. It is definitely not worth it.

What are your thoughts on this issues? Leave a comment below.


It is very unfortunate that in this day and age, there is stigma surrounding mental health issues. Very many people would prefer to suffer in silence than seek help. It is very sad though. Today, I have taken this platform to speak on this matter, specifically addressing the mental health condition, Bipolar. Bipolar is a manic-depressive condition that causes mood fluctuations that can last for several weeks at a time. Individuals suffering from such conditions may end up committing suicide If they are left untreated.

Sadly here in Africa, It is not a well known condition. Many people refer to it as "seasonal madness". Very many individuals suffering from this condition end up being locked up in their houses. They suffer more because they poorly fed, and live in unsanitary condition where they are prone to contacting diseases.Society isolates them because it is said that they have been bewitched. Furthermore, few people would want to be associated with afflicted individuals because they are worried about how others would perceive them. This inhumane treatment stems out of ignorance.

I know of a close friend of mine suffering from this condition. At first nobody knew what he was suffering from, his parents thought he was just acting out- the typical teenage attention-seeking antics. So he was taken to local church for counseling as well as prayer to "cast out his demons". However, nothing worked. His parents decided to take him to hospital when one day, he almost committed suicide after taking a bunch of pills. His folks thought he was depressed, but the doctor informed them that their child might have been bipolar based on what they narrated to him. A series of physical, lab, and psychiatric tests confirmed his diagnosis.

It is now ten years down the line, my friend is okay. He takes his medication religiously. His manic episodes are now a thing of the past. As a matter of fact, he has taken an initiative to educate the community of this little known mental condition. In my own small way, let me educate you readers on how to recognize bipolar disorder, and how to go about it. The signs may include the following:

· Euphoria- intense feeling of well-being or happiness

· Depression

· Restlessness or feeling agitated

· Anger, Aggression

· Insomnia

How to go about this condition, is by taking the affected person to hospital. Treatment is mainly through therapy as well as taking medication. Medication for bipolar is taken throughout an individual's life since there is no known exact cure. Medication is necessary to stabilize moods and control manic episodes.

I always believe in disseminating useful information to create awareness, as well as help even if it is just that one person who may gain access to my blog. Mental illness is not a curse, and it is nothing to be ashamed of. Speak up, let people listen. You never know the impact you could be having on a person suffering from a similar condition.

Share your thoughts by leaving a comment below.