The cancel culture is a popular term used to describe the act of discrediting a popular person through the interweb. It is the epitome of cyber bullying, and often involves staging an exposé through various platforms such as social media, print media or through dedicated blogs. The end goal is to tarnish the image of such a person in the eyes of his or her audience.
Recently, a popular YouTube sensation was a victim of this cancel culture. It all went down when his best friend made a video on her YouTube channel exposing him. She talked about how he was a sexual predator. The video went viral after a few days, and garnered over 40 million videos. Other YouTubers, blogs and the twitter community jumped on the bandwagon further fueling the story. It blew out of proportion. Fake stories emerged left right and center of how he used to sexually molest other people. Sadly, he lost over 3 million subscribers in a few days, and quite a number of high level celebrities unfollowed him on his social media platforms. I’m certain that he also lost quite a number of sponsorship deals. His bread and butter was on the verge of extinction.
The sole reason for this anger was because this YouTube sensation promoted product from his best friend’s rival brand and felt betrayed. This anger made her that disparaging YouTube video. What she never expected was the impact in which it left. The hatred that was spread across the internet was above and beyond human comprehension. It was disgusting. Luckily he was able to salvage his career by revealing how this best friend had twisted the story in her favor. As of writing this article, he is gaining subscribers. But his reputation will not recover anytime soon. That title of being labelled as a 'sexual predator' will stick with him forever.
Let’s take a step back and discuss why does a person get cancelled.
What are the reasons behind the cancel culture?
· Jealousy- This I believe is a core reason. For instance one party gets offended that the other party is doing better maybe at business or career wise. So this party fabricates a story that tarnish the image of the other.
· Hatred- This is yet another reason why one party would want to ‘cancel’ another. For instance, you may feel resentment towards a person for actions they have been doing unto you over time. This harbored resentment may reach a critical limit whereby you decide enough is enough, and you expose that individual online.
· ‘Clout’ chasing- Clout is a terminology used to refer to a situation whereby one is seeking some sort of recognition by being allied to a famous person or situation. Clout chasing is very common, and there are people to take advantage of drama to propel their social standing. They get involved in drama or feuds that do not concern them.
· Jumping on the bandwagon- This is an act of doing something because others are doing it. Various people online suffer from this condition. As a result, a person’s reputation maybe dragged in the mud on various social media outlets by people who have no personal affiliation to them. Its a very disgusting habit.
What are the effects of the cancel culture?
· Tarnished reputation- This toxic cancel culture can make a person’s reputation suffer irreversible damage. A tarnished reputation can take a toll on various aspects of your life including your self-esteem.
· Emotional distress – This is as a result of people damaging your reputation, sending you all manner of insults and in some cases death threats. Your mental health would be affected, and quite a number of people would find themselves in situations whereby they get depressed, and in some cases it may escalate to suicide.
· Losing friends- This is a no-brainer effect since few people would want to be associated with someone who has a tarnished reputation.
· Financial repercussions- Unfortunately, a tarnished reputation may make one to lose his or her job since they can be perceived as a threat, or being affiliated to this person may be seen as damaging to a brand. In the long run, one may lose their source of livelihood thus facing financial constraints.
· Safety issues – Sadly, many of these ‘cancelled’ people cannot go out in public out of fear they maybe attacked, or worse off their families.
My closing remarks would be that if you have any issues with a person, doing it privately. You can as well find common ground through an intermediary, and solve your issues quietly. There is no sense of dragging someone in public, and ruin their lives. It is definitely not worth it.
What are your thoughts on this issues? Leave a comment below.